Steven Paul Wins European Lure Design of the Year - Angling International

Being crowned a top lure in the Angling International LIVE Product Showcase Awards has been described as better than being the bait that won North America’s richest and most prestigious fishing tournament.

The Kraken Designed by Steven Paul,Tennessee Musky Guide and Pro Musky Angler was crowned the number one lure for 2024 at the Angling International Show in Budapest Hungary. Steven Paul Wins European Lure Design of the Year - Angling International

Livingston Lures – famous for its EBS (Electronic Baitfish Sounds) technology – catapulted to fame when one of its lures helped Randy Howell win the 2014 Bassmaster Classic. But the company’s VP of Sales and Manufacturing, Erick Arnoldson (pictured), told Angling International: “To be recognized as a product in its own right was super special. It brought a tear to my eye – I don’t mind admitting it.

“It is testament to the fact that the industry likes the lure and what Livingston is doing. It gives us added credibility and helps to put us on the map.”

The winning lure – the Kraken – was one of two Livingston lures to be recognized, with the Magnus winning a runner-up prize.

“A lot of hard work has gone into developing Livingston Lures and its products so this award is very special to us,” added Arnoldson, who has been spearheading the brand’s assault on the European market. After a breakthrough year in 2023 with the addition of a number of new dealers, Arnoldson hailed another successful show for the company.

The first morning of the event in Budapest saw it secure successful connections with buyers from Sweden and Latvia, which Arnoldson believes will result in meaningful agreements.

As recognition grows, Livingston continues to create baits to suit local markets and promises four more new body styles in time for next year’s Angling International LIVE in Bratislava, close to Vienna. “We continue to partner with anglers in Europe to build specific lures for the markets.

To learn more about international award winning lure designer and Tennessee Musky Guide Steven Paul vist www.TennesseeMuskyFishing.com

Tennessee Musky Fishing, Tennessee Musky Guide, Tennessee Musky Rivers.